In a departure from the ‘Old Hollywood revival’ trend that has guided the atmosphere of recent Los Angeles hospitality projects, the Hotel Indigo Downtown Los Angeles will launch in early 2016 with an eye on prohibition-era L.A.
Designed to tell the pre-Hollywood narrative of downtown Los Angeles, Hotel Indigo will channel Fiesta De Las Flores and the underground speakeasies of the roaring twenties.
The 350-room hotel, built by IHG and Greenland USA, will anchor a $1 billion mixed-use development called Metropolis, which promises to redefine the city streetscape. Taking up two full city blocks, the project will feature three residential towers and what the developers call a ‘curated retail experience.’
Taking advantage of a downtown revival for L.A., the hotel also plans to add rooms within walking distance of the Los Angeles Convention Center by 2020.