Renaissance New York Midtown Hotel About to Become “Fearlessly Chic”

Jeffrey Beers brings global design philosophy to Manhattan.

Renaissance Hotels‘ new U.S. flagship property, the Renaissance New York Midtown Hotel, has  embraced a bold philosophy — that of award-winning designer Jeffrey Beers.

Catering to the “Next Generation” business traveler, the hotel says it seeks to capture the authenticity and glamour of New York with a style it calls “Business Unusual.”

Beers collaborated with Roger Parent of interdisciplinary technology firm Réalisations Inc. Montreal to bring New York’s first “living” hotel  to life. The elements introduced are inspired by the fashion and artistic industries in the neighborhood, the hotel said in a recent release. Heavily focused on technology, features include ambient intelligent corridors that respond to human movement, digitally enhanced elevator banks, and a never-before-seen Discovery Portal Powered by Time Out that showcases hyper-local neighborhood guides on a user-friendly digital alcove, accessed with the point of a finger or tap of a toe. (Welcome to the future.)

Beers, a New York native, found inspiration from the city. “Having grown up in New York, I thrive on the fast-paced rhythm of the lifestyle here,” he said. “I wanted the design of this hotel to capture the vibrancy and creative energy of the city; to immerse visitors in the real New York.

He also sited the Renaissance’s “look and look again” philosophy as an inspiration for much of the artwork. “There are a number of elements throughout the design that are meant to provide an unexpected moment of enjoyment and playfulness,” he said. “The artwork, for example, might appear to be a two-dimensional painting from afar, but as visitors get closer they will see that it is actually composed of pins or pencils.”

Located on 35th Street between Seventh and Eighth Avenues, the Renaissance New York Midtown boasts 348 guest rooms, including seven Executive Suites and one Empire Suite. On the sixth floor guests will find a sleek Lobby Bar, Library Lounge, a clandestine DJ booth and Club Lounge for Elite Marriott Rewards members and preferred guests.

The hotel hopes to attract business travelers with its 4,500 square-feet of meeting space, which can be separated into smaller conference rooms with glass air walls.  Floor-to-ceiling windows will offer magnificent views of the city, while stylized inspirational quotes from fashion greats such as Coco Chanel and Oscar de la Renta painted onto the raw concrete back wall — an homage to the neighborhood.

Rock and Reilly’s gourmet gastropub, on the fifth floor, offers an 8,000 square-foot outdoor terrace, a rarity in New York City, with a retractable roof, private cabanas, comfortable seating and two fully-stocked bars.

Welcome to Business Unusual.

Read full release


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